From a reader:

As a long time fan, I hate to burst your bubble about the Google rating, but I’ve heard that those things look at your browser history and cookies file. In other words, if I searched for Goldberg, my many hits to NRO would cause your website to get knocked up the list, but if my buddy with a WWE website as his home page did the same search he would get different “rankings”.
I’m not sure as to how exactly this works, its a little bit beyond my technical grasp, but I figured I would pass it along.