Andy Parker, the father of the reporter who was gunned down on live television a few months ago, taped ads for Everytown for Gun Safety Action Fund targeting two Republican candidates in Virginia’s State Senate elections.

Glen Stutevenat, a Republican incumbent, won; Hal Parrish, a Republican challenger, lost. Here’s the one targeting Stutevenat:

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Most people would rather not argue with grieving parents or relatives. But they don’t want to concede the argument, either. Shoving widows, orphans, and other grieving individuals in front of a camera for a political ad is an effort to goad the opposition into “attacking a grieving widow.”