It’s interesting: I would say most presidential candidates get into the race not to win, but to attain some degree of fame — a higher profile for themselves or their causes. Howard Dean snagged the top job at the DNC, Dennis Kucinich scored a hot wife, Alan Keyes got to be on Des Moines public television, etc.

A failed bid for these guys leads to greater fame and marketability. But for Rudy Giuliani, who started the race with a huge advantage as the most famous Republican candidate, it might be having the opposite effect:

His bid for the Oval Office, perhaps most defined by bruising news coverage of his personal and professional life and a widely panned campaign strategy, have temporarily diminished his marketability, both as a $100,000-an-appearance public speaker and as a purveyor of corporate advice, [some of his friends and business associates] concede.

Those quoted in the article reason that companies will no longer want Rudy’s advice, because he couldn’t manage his own campaign for president. I think he’ll still be able to give good advice, as long as none of these companies is trying to win the Republican nomination while supporting abortion rights, gay marriage and gun control.