Crazed, doubtless, by self-importance and who knows what else, the US Olympic Committee has (according to Reuters) asked the Bush campaign to pull its ad referring to, gasp, the Olympic Games. Apparently, the committee feels that this impertinently ‘hijacks’ the Olympics brand, even though the Bush commercial doesn’t, um, actually display the games’ logo.

For arrogance, this edict takes some beating. That sad little committee should be told to take a running jump.

For those that are interested, one notable moment in the history of this much-vaunted ‘brand’ can be seen here. There’s a much better use for it here.