Wandering around Manhattan yesterday I passed a construction site

where concrete was being pumped up to an upper storey via a long

hollow boom — altogether a very ingenious contraption. What stuck in

my mind, though, was the name of the firm painted along the length of

the boom: PUTZMEISTER.

Excuse me? “Putzmeister”? My knowledge of Yiddish is pretty

scanty, but I think I know “putz.” Is this a spoof? No, it’s a real

firm: http://www.putzmeistercom/index_mac2.cfm.