How many 21-to-27-year-olds males are picky enough about their drinking to be looking for raspberry and ginseng?

Anheuser-Busch Rolls Out Caffeinated Malt Beverage
By a WALL STREET JOURNAL Staff Reporter
August 9, 2005; Page B8
Anheuser-Busch plans print ads and an array of grass-roots marketing tactics to promote the launch of a new malt-based raspberry-flavored alcoholic beverage designed to kick off happy hour. The drink, called Tilt, contains caffeine, guarana and ginseng, and has a “bold berry flavor.” It will be targeted at young men.
Executives said the beverage was designed for 21-to-27-year-olds as they “transition from the work day to a night out.” Anheuser-Busch said its research showed there was a demand in the market for such a beverage.