That billboard, of course, misses the whole point. It’s got the Church buying into everything that has gone wrong and adapts itself to it. How about offering something different? And when he who hasn’t been in a while shows up in a pew, delivering something different, elevating his daily life in a way the rest of the mess can’t?

D.C. Catholics seem to have the right idea, ad-wise (N.Y.’s been doing something similar for a while). And here’s a better overseas campaign. (If your church — whatever your affiliation — has some clever, good ad campaign, do send it along!)