I always remembered a small item from the Weekly Standard (March 4, 1996) about Reagan. Rather than paraphrase it, or deny them credit, here it is entirely from Nexis:

The recent passing of former California governor Edmund G. โ€œPatโ€ Brown brought back a flood of political memories. Journalist David S. Broder hailed him as โ€œone of the true blithe spirits of 20th-century politics,โ€ โ€œa visionary, โ€ and โ€œthe most amiable of companions.โ€ Remarked a former Brown press secretary, โ€œIt used to drive me crazy that Pat had no mean streak.โ€
Forgotten in all the gush was the fact that Brown ran one of the most despicable television ads in history โ€” against Ronald Reagan, in the 1966 gubernatorial race. The ad carried the title โ€œMan versus Actorโ€ and concluded with Brownโ€™s admonishing a group of balck school-children, โ€œRemember: It was an actor who shot Lincoln.โ€ Today, we might refer to this as โ€œhate speech.โ€
Regan responded as only Reagan could: โ€œOh,โ€ he said, โ€œPat wouldnโ€™t say anything like that.โ€ Talk about a blithe spirit.