Related (to Rich’s post): Bill Bennett just had good advice for the governor, on his radio show: Don’t act like an ideologue. You didn’t get things done — in business, in the Olympics, as governor — as an ideologue. You have great talents and experience, let them shine. Don’t act like — or feel like you have to be — something you’re not.

There is something to Patrick Ruffini’s advice. Let that bio sing. I think every time people meet Romney — reallyget a sense of who he is, what he’s done — they can’t help but to be impressed. I’d hit people over the head with that stuff — the pure magnitude of a lot of what he’s done in his life. He doesn’t have to be “flip-flopper.” He can be Mr. Turnaround.

UPDATE: This is how Charles Krauthammer put it on Monday night: “he is a technocrat and he is trying to play an ideologue because he thinks that is the opening in this field, and it is, but it does not really fit.”