Now Kathryn, you know perfectly well that NR and NR Fleeting Pixels use focus groups extensively. Crunchy Conservatism was designed to bring in some of our weak emographics–lesbians, sandal wearers, otherwordly Catholics offended by Rod’s own Lutheranism, and illiterate rustics–while Jonah brings us, dog lovers, dogs, cats (know thine enemy), and self-hating Canadians.

Don’t tell Ed that I revealed this.