Ah, you must go back to the original text then my friend. The whole genius of the Mircale on 34th Street approach was that Mr. Macy didn’t care about doing right. He liked the increase in business from appearing to do right. That’s Citibank’s gambit. They want people to think they’re not irresponsible profligates (can profligate be a noun?) simply because they bank at Citibank. “Sure, I bought a life-size replica of a Star Wars X-Wing fighter. But you can’t call me irresponsible, I bank with Citibank.”