Tim – I’ve looked into this a little bit, and I am unaware of any buzz-phrase which begins with the word “social” (social democracy, social welfare, social consciousness, social justice, socialism, social this, that and the other thing) that wasn’t originally coined on the left, that includes all of the phrases which have been used (often fraudulently) to describe rightwingers, i.e. “social fascist,” “social Darwinism,” etc. It’s funny that liberals want to revive the word social when it’s roots are more leftwing than liberalism.