I’ve long said that I don’t trust Alexa.com web traffic numbers. There are several problems with how they rank sites. One of the main problems is that they only track web users who download their software/toolbar. Hence sites like LewRockwell.com beg their readers to use the Alexa tool bar so they can claim absurdly inflated traffic numbers. I bring this all up because presumably sites which do not play such games will probably be miscounted equally. Hence, I find the fact that NRO is rapidly catching up on Salon.com pretty encouraging, even if these numbers aren’t all that reliable.