Mark Halperin of Time asks: “Can she build on this moment?”

Although she has taken few steps to prepare for a presidential contest, her path is becoming clearer. It starts with a big advantage: She would be the only woman against a half-dozen or more Republican men. As long as she leaves the door to a race open, she can freeze the field, prevent other GOP hopefuls from gaining much traction, keep the media in a perpetual will-she-or-won’t-she frenzy and jump into the race whenever she likes. That would be impossible for an ordinary candidate, but Palin could splash in as late as November 2011, just a few months before the voting begins. There is no deadline for signing up for the Iowa caucuses, and when it comes to competing in early-state contests, she will have a far easier time than any previous insurgent. Her candidacy would require almost none of the usual time sinks that force politicians to jump in early: power-broker schmoozing, schedule-intensive fundraising, competitive recruitment of experienced strategists, careful policy development. She would have immediate access to cash, with even small Internet donations likely bringing in millions.
Already the most arresting political figure other than the President, Palin will be even more visible in the coming months. After a year of profitable speaking, bookselling and punditry on Fox, she will do some promotion in August for the paperback release of her best-selling Going Rogue. When it airs in the fall, her documentary series about Alaska on TLC will attract both curiosity and viewers. And after the midterms, her second book, America by Heart: Reflections on Family, Faith, and Flag, will hit stores in time to rack up millions in Christmas sales. She keeps in touch with her fans via Twitter and Facebook; on July 13 she pushed back hard after the NAACP criticized the Tea Party.

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