On Face the Nation, Bob Schieffer scolded Herman Cain for the campaign’s viral video.

“Let me just tell you, it’s not funny to me,” Schieffer said. “I am a cancer survivor, like you. I had cancer that’s smoking-related. I don’t think it serves the country well — and this is an editorial opinion here — to be showing someone smoking a cigarette.”

“And you’re the frontrunner now,” he continued. “And it seems to me, as frontrunner, you would have a responsibility to not take that kind of a tone. I would suggest that perhaps as the frontrunner, you would want to raise the level of the campaign.”

Cain, for his part, mostly shrugged off Schieffer’s criticism. “Smoking is not a cool thing to do,” he replied. “I’ve never smoked and I have encouraged people not to smoke.”