Look: Many of you folks have been badgering me for years about offering a digital version of NR. The initial response was good, but if we don’t hit a critical mass of subscribers to this thing then a whole terrible cascade of events will transpire. First, we’ll have a hard time making this thing work. Second, the suits will blame me. In turn, I will blame you. Soon, the suits will stop listening to my requests (i.e. “please take your foot off my throat.”) which is fine, I suppose, because I will be much more reluctant to convey your requests. Needless to say this will lead to a vicious cycle of violence which will leave the whole world blind. All you Washington and New York bigwigs who read NRO every day — yes, I’m talking to you — why don’t you have your suits pony up some shmundo for this thing. Do I have to write the memo for you. “…if we don’t have fast access to National Review, we will spontaneously burst into flames and our wives will leave us for Brazillian troubadors with exciting hair …” etc.

Get on it people.