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Rich,
I highly recommend the “10-for-12” strategy, which my local public (I mean, really public—no college, government, or NPR funding) radio station uses. Anyone can set it up with PayPal; they’ll take $10/month from the donor’s account of choice and ship it over to NRO. It’s totally painless, and gives me that wonderful (and slightly smug) feeling of having already done my bit when you start your fund drive.