From the AP story on Springer’s race and his campaign-launching informercial:

The infomercial focuses on a comment by National Review commentator Jonah Goldberg on a Sunday morning CNN talk show several months ago.
In his remark, Goldberg warned of new people brought to the polls by Springer including “slack-jawed yokels, hicks, weirdos, pervs and whatnots.”
The infomercial offers that quote on a T-shirt and inserted into a signed photograph of Springer next to a sign for Hicksville, Ohio, in Defiance County in northwest Ohio. In the program, Springer refers to the quote and talks about wanting to reach out to “regular folks … who weren’t born with a silver spoon in your mouth.”