Hereโs CNNโs headline right now:
RACE NOT THE ISSUEObama Explains South Carolina Win
Remember when Nixon said โI Am Not a Crookโ? What impression did everyone take away? That he was a crook. This is a fundamental rule of strategic communications: A denial is always perceived as an affirmation. (So if you want to tell people youโre not a crook, you need to say: โI have fully complied with both the letter and the spirit of the law!โ)
By comparing Obamaโs win in South Carolina to Jessie Jacksonโs victories there, and getting Obama to deny that racial solidarity was the principal factor, the Clintons have indeed made RACE THE ISSUE.






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