From two readers:

The Trek thing brought me out of hiding and I donated. Good ploy.
May K-Lo’s eyes swell to the size of Gowron’s when the needle passes 10K!!!

And:

Subject: By Grabthar’s hammer, this is an interesting fundraising tactic.
That’s all. I just wanted to say “by Grabthar’s hammer.” It seems weird, but on the Gripping Hand, it might be just the occasion for it.
Perhaps it doesn’t make a lot of sense. But then, neither does the seeming efficacy of a Trek Fundraising Ploy. Aka Maneuver 6 Alpha 3.
By Grabthar’s hammer, I’m going to hit ‘send’ now.