Trump Accounts, the $1,000 investment vehicles for young children that were created in the Big Beautiful Bill last year, haven’t gotten much legacy media attention. Treasury Secretary Scott Bessent was asked about that last week, and he revealed how the administration plans to make its own news about its democratizing of savings and investment.

“It’s gonna get a lot of attention,” he told a Minnesota talk show. “All your viewers: Watch the Super Bowl right after the National Anthem, we’re gonna have a big rollout.”

Bessent was referring to plans by an outside group that supports the Trump administration to run a Super Bowl ad promoting the accounts. A 30-second ad during the game costs a minimum of $8 million, but last year the Super Bowl drew in an audience of close to 128 million — that’s almost half the adult population over the age of 18.

You can bet that kind of exposure will turbocharge interest by parents and employers to supplement the Trump Accounts with their own contributions.