There’s a reason why radio and podcast advertisers pay more for “live reads” — those advertisements where the show hosts read the ad copy themselves and put their own twist on it. For all the bells and whistles in those highly produced spots that glut commercial breaks, listeners tend to tune them out. That’s less often the case with a live read, as our own experience on National Review’s The Editors attests:
If you’re like Jeff (above), you’ve probably heard Rich talk about our friends at FastGrowingTrees.com. You’ve probably also heard about how I, along with the incomparable Sarah Schutte, have a couple of FGT Meyer lemon trees that we enjoy. For those of you who are curious about my lemon-tree saga and how you, too, can enjoy the literal fruits of such labors, a little background may be in order.
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