The Corner

Will the Super Bowl Ads Be Woke?

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Screen caputre of Budweiser’s ‘Lost Dog’ Super Bowl Ad, 2015.

PegaseBuzz/YouTube

The most interesting part of last fall’s ridiculous Jaguar ad campaign — complete with weird costumes, a pseudo-Martian landscape, grumpy faces, androgynous models, diversity of kinds and hues, and the tagline “Copy Nothing”! — was how out of place and time it felt.

If Jaguar had produced that exact same ad in 2021, most people would have rolled their eyes, but it would have fit in with the radical leftist cultural revolution that had swept mainstream American society beginning in 2020.

Mark Antonio Wright

About the Author

Mark Antonio Wright

Mark Antonio Wright is the executive editor of National Review.

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