I’ve had my fun plumbing the depths of supermodel intellect, but Exurban League wants to get in on the action:

According to [Cindy] Crawford and the “Thirsty for Change” Web site, Americans use 50 billion water bottles a year. “Fifty billion in America and only 50 percent are recycled,” Crawford said. “So that’s like 38 billion that aren’t recycled.” Let’s see… 50 Billion x 50% = 25 Billion, subtract the loss factor, add in the safety margin, carry the missing supermodel brain cells… yep, 38 billion!

And it gets even more cringe inducing…