70 Year Magazine Archive

From Washington Straight

by Cato

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Mr. Murrow was, unfortunately, less than frank. The film is not going to be limited to overseas distribution, according to sources in USIA. Actually a New York film distributor, United World Films, Inc., is going to handle domestic distribution where it will be used for showings in schools, clubs, meetings and that sort of thing, with the idea, possibly, of leading everybody to love Jack by making everybody love Jackie, in color.

Moreover, these same sources say that the whole thing will cost well over $100,000, not the $72,000 Mr. Murrow claims. And, they add, the real gimmick behind the film is: 1) to make Jack love USIA by making Jackie love USIA, and 2) to make, properly edited, a dandy little campaign film. (Another dimension: the USIA, under Murrow’s piloting, sees in the Jackielog a chance to cop an international film award or two.)

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