Happy Warrior

THE other day, as their latest contribution to the death spiral of American journalism, the Associated Press announced that they would now be supplying newspapers across the country with alternative versions of important stories-in order, as they put it, to “enhance the value of the AP news report to your newspaper.”

“The concept is simple,” the AP explained in a memo to newspaper editors. “On major spot stories-especially when events happen early in the day-we will provide you with two versions to choose between. One will be the traditional ‘straight lead’ that leads with the main facts of what took place. The other will be the ‘optional,’ an alternative approach that attempts to draw in the reader through imagery, narrative devices, perspective or other creative means.”

About the Author

Mark Steyn

Mark Steyn is an international bestselling author, a Top 41 recording artist, and a leading Canadian human-rights activist.

Featured Tags

THE other day, as their latest contribution to the death spiral of American journalism, the Associated Press announced that they would now be supplying newspapers across the country with alternative versions of important stories-in order, as they put it, to “enhance the value of the AP news report to your newspaper.”

“The concept is simple,” the AP explained in a memo to newspaper editors. “On major spot stories-especially when events happen early in the day-we will provide you with two versions to choose between. One will be the traditional ‘straight lead’ that leads with the main facts of what took place. The other will be the ‘optional,’ an alternative approach that attempts to draw in the reader through imagery, narrative devices, perspective or other creative means.”