Can He Win It All?

Back in the days when it didn’t matter if an American President could handle chopsticks, an article on Red China ran several times a year in every major magazine in the country. It was called either “Behind the Great Wall” or “Great Leap Forward Revisited.” Occasionally, it was called something else, but it didn’t matter. It was the same article: your basic, semimonthly feature on Red China.

Today, since you can observe Red China first-hand, the article isn’t around anymore. But a new magazine feature has taken its place. It’s called “Can He Win It All?” And the he is Scoop, Birch, Mo, Jimmy, Fred, Terry, Lloyd, Sargent, Whoever. It doesn’t matter which candidate the article covers. Because editors simply insert that candidate’s name and run the same piece anyway.

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Art Klein

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Presidential Election

Back in the days when it didn’t matter if an American President could handle chopsticks, an article on Red China ran several times a year in every major magazine in the country. It was called either “Behind the Great Wall” or “Great Leap Forward Revisited.” Occasionally, it was called something else, but it didn’t matter. It was the same article: your basic, semimonthly feature on Red China.

Today, since you can observe Red China first-hand, the article isn’t around anymore. But a new magazine feature has taken its place. It’s called “Can He Win It All?” And the he is Scoop, Birch, Mo, Jimmy, Fred, Terry, Lloyd, Sargent, Whoever. It doesn’t matter which candidate the article covers. Because editors simply insert that candidate’s name and run the same piece anyway.