The Secret Life of Walter Mondale

‘sure, Walter, you’re in front now, but for how long? The public perceives you as dull, drab, and blah. You come over like a slice of day-old pizza. You need color: the vigor and innovative freshness of Gary Hart, the charisma of Jesse Jackson . . . yes, even the wit and boyish charm of Ronald Reagan.”

With the words of his campaign strategist echoing gloomily in his ears, Walter Mondale went to his hotel room and prepared for his nightly shower.