In 1963, Tom Wolfe gathered up the notes he’d compiled while working on a story about the burgeoning custom-car culture in Southern California and handed them in to his Esquire editor, Byron Dobell. According to legend, Dobell simply removed the words “Dear Byron” and ran Wolfe’s notes verbatim.
And thus “There Goes (Varoom! Varoom!) That Kandy-Kolored (Thphhhhhh!) Tangerine-Flake Streamline Baby (Rahghhhh!) Around the Bend (Brummmmmmmmmmmmmmm) . . .” was born.












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