Inside the Red-Trade Lobby

R. Cort Kirkwood

Sometime this week, if all goes according to plan, Secretary of Commerce C. William Verity will be winging his way to Moscow for a personal meeting with Mikhail Gorbachev. His mission? To negotiate a new U.S.-Soviet trade agreement, easing high-tech export restrictions and de-linking Soviet human-rights violations from U.S.-Soviet trade. At about the same time (officially by coincidence), members of the U.S.-USSR Trade and Economic Council (USTEC) will be in the Soviet Union to discuss ways to increase U.S.-Soviet economic cooperation. Advertising executives from top U.S. firms such as Young & Rubicam are dropping by to teach the Soviets how to market their products more effectively in the United States. And in the March 25 Washington Times, you can catch a glimpse of another kind of history in the making: a photo of the mayor of Belgrade chowing down on one of the first Big Macs ever sold in Communist territory.

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R. Cort Kirkwood

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R. Cort Kirkwood

Sometime this week, if all goes according to plan, Secretary of Commerce C. William Verity will be winging his way to Moscow for a personal meeting with Mikhail Gorbachev. His mission? To negotiate a new U.S.-Soviet trade agreement, easing high-tech export restrictions and de-linking Soviet human-rights violations from U.S.-Soviet trade. At about the same time (officially by coincidence), members of the U.S.-USSR Trade and Economic Council (USTEC) will be in the Soviet Union to discuss ways to increase U.S.-Soviet economic cooperation. Advertising executives from top U.S. firms such as Young & Rubicam are dropping by to teach the Soviets how to market their products more effectively in the United States. And in the March 25 Washington Times, you can catch a glimpse of another kind of history in the making: a photo of the mayor of Belgrade chowing down on one of the first Big Macs ever sold in Communist territory.