On Loyalty by Roger ScrutonThe uses and abuses of a complicated virtue.

“How’s it doing?” I asked him. “Is it making any money?” He shrugged. “Eet iz doing very whale. Eet iz making lots of money. I do not understand.”

I told him that, very often, a picture does well despite the bad reviews. I told him that, in the United States, a rotten movie can be sold as a cultural event, so that, good or bad, the audience feels compelled to see it.