Golden Apples

YOUR typical preacher at a religious revival speaks of the resurrection of the dead—the crucial instance of which, he’ll tell you, occurred two thousand years ago. Every half-hour on the half-hour, the revival preacher at the Macworld trade show at the Javits Center in Manhattan also spoke of a resurrection, but one that was occurring that very moment. The young man with wild eyes and a white polo shirt stood before a motley group of the Apple Faithful (as the New York Times has called them) to offer cheerful tidings of the resurrection of Apple Computer, and good news of iMac.

A modestly priced new desktop, combining display with processing unit in a single sci-fi-influenced chassis of milky white and translucent sea blue, iMac is meant to be the deus ex machina for financially troubled Apple, rescuing it from destruction by Microsoft. The preacher was rallying the conventiongoers to their savior. “The new iMac looks great from any angle!” he cried out. (Applause.) “And talk about speed! The iMac destroys the Pentium processor! How many of you have tried the iMac?” (Shouts of “Yeah!” and “Me!”) “So whaddya think of iMac?” (Vigorous applause.) He threw iMac T-shirts at the crowd, who grabbed for them like Somalian refugees straining to catch food tossed off a relief truck.

About the Author

David Klinghoffer

David Klinghoffer, a former literary editor at NR, is a senior fellow at Discovery Institute and co-author of The Gift of Rest: Rediscovering the Beauty of the Sabbath, and other books.

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YOUR typical preacher at a religious revival speaks of the resurrection of the dead—the crucial instance of which, he’ll tell you, occurred two thousand years ago. Every half-hour on the half-hour, the revival preacher at the Macworld trade show at the Javits Center in Manhattan also spoke of a resurrection, but one that was occurring that very moment. The young man with wild eyes and a white polo shirt stood before a motley group of the Apple Faithful (as the New York Times has called them) to offer cheerful tidings of the resurrection of Apple Computer, and good news of iMac.

A modestly priced new desktop, combining display with processing unit in a single sci-fi-influenced chassis of milky white and translucent sea blue, iMac is meant to be the deus ex machina for financially troubled Apple, rescuing it from destruction by Microsoft. The preacher was rallying the conventiongoers to their savior. “The new iMac looks great from any angle!” he cried out. (Applause.) “And talk about speed! The iMac destroys the Pentium processor! How many of you have tried the iMac?” (Shouts of “Yeah!” and “Me!”) “So whaddya think of iMac?” (Vigorous applause.) He threw iMac T-shirts at the crowd, who grabbed for them like Somalian refugees straining to catch food tossed off a relief truck.

About the Author

David Klinghoffer

David Klinghoffer, a former literary editor at NR, is a senior fellow at Discovery Institute and co-author of The Gift of Rest: Rediscovering the Beauty of the Sabbath, and other books.