EARLIER this year, Mitt Romney, the undeclared GOP presidential candidate, came to the attention of Mark DeMoss, a public-relations specialist in Atlanta. “I had not met him, but his stand on traditional marriage as governor of Massachusetts convinced me that he’s a real leader,” says DeMoss. “Evangelical voters can put their faith in him.”
DeMoss ought to know. His PR firm, the DeMoss Group, represents some of the most prominent Christian organizations in the country: the Billy Graham Evangelistic Association, Campus Crusade for Christ International, and T. D. Jakes Ministries. In September, DeMoss flew to Boston for a private meeting with Romney. He wasn’t looking for a new client-at least not a paying one. “I told him that it was wrong to think that evangelical voters would dismiss him out of hand just because he’s a Mormon,” says DeMoss. “I offered to help for free.”
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