The Gimlet Eye

HAVE you seen these “Choose to Dee-Fuse” commercials? They have a bunch of gangsta rappas hangin out in The Hood. One of em gets shoved, or dissed, and two guys double up their fists—and then a celebrity walks into the picture and says, “Violence is not cool. Choose to deefuse.” And then the guy who’s mad turns and walks away. (By the wav, the Believability Factor is a lot higher when the celebrity who walks into the picture is Patrick Ewing, as opposed to say, Rudy Giuliani. Rudy looks like he limoed into The Hood, which only gets you points if you also wear a purple fedora.)

Anyhow, want I wanna know is: Who are these commercials directed at?

JB

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Joe Bob Briggs

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HAVE you seen these “Choose to Dee-Fuse” commercials? They have a bunch of gangsta rappas hangin out in The Hood. One of em gets shoved, or dissed, and two guys double up their fists—and then a celebrity walks into the picture and says, “Violence is not cool. Choose to deefuse.” And then the guy who’s mad turns and walks away. (By the wav, the Believability Factor is a lot higher when the celebrity who walks into the picture is Patrick Ewing, as opposed to say, Rudy Giuliani. Rudy looks like he limoed into The Hood, which only gets you points if you also wear a purple fedora.)

Anyhow, want I wanna know is: Who are these commercials directed at?