The Inarticulate Society: Eloquence and Culture in America, by .Tom Shachtman (Free Press, 300 pp., $25)
TOM Shachtman tells of a 1993 poll taken in Hollywood of a group of marketing executives and movie producers who were asked to assess the newest movie trailers. Rated highest was Sylvester Stallone’s Cliffhanger. It was also the only trailer, at two minutes in length, totally devoid of dialogue.






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