70 Year Magazine Archive

Notes & Asides

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Dear Bill:

I can’t believe you would be taken in by the Hertz six-inch ruler [“Notes & Asides,” Feb. 4]. Olson and Bidwell have sent out about two million of them. What happened was, Hertz bought a heavy lucite company for $86 a share just when the recession started. The demand for lucite plummeted and they found themselves stuck with the rulers. Rather than admit they were involved in a disastrous takeover, they told the stockholders they bought the company to get a wholesale price on six-inch rulers.

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