70 Year Magazine Archive

Compassion Play

by John O’Sullivan

Message: I care more than you do.

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WHEN George the First visited New Hampshire at the start of the 1992 campaign, he had been told that his presidential reputation was unfortunately one of preppie unconcern for the plight of the recession-hit state. So he consulted the advice of his pollsters and speechwriters, and at his first public meeting he read out their joint prescription for improving his political image.

“Message,” he said, “I care.”

John O’Sullivan

About the Author

John O’Sullivan

John O’Sullivan is a senior fellow at National Review Institute and a contributing editor of National Review.

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