WORLD’S FAIR WITH A LATIN BEAT
Fairs, we all learned in school, originated as markets. There being no permanent shops at fixed locations, producers and consumers gathered intermittently near temples, churches or castles to barter, buy and sell. Fairs of exactly this sort are still to be found by the thousands in the more primitive areas, or on a grander scale by the scores each year in the great cities of the advanced nations. In Milan, Chicago, Frankfurt, Barcelona, New York, Tokyo and Sāo Paulo, producers and consumers gather to examine, buy and sell the latest in textiles, books, cars, computers, machine tools and mousetraps.




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