70 Year Magazine Archive

Truth in Teaching

by George Stigler

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The future is obscure, even to men of strong vision, and one would perhaps be wiser not to shoot arrows into it. For the arrows will surely hit targets that were never intended. Witness the arrow of consumerism.

It started simply enough: Various peopleโ€”and especially a young man named Naderโ€”found automobiles less safe than they wished, and quite possibly than you would have wished. They demanded and in a measure obtained, if not safer cars, at least cars that were ostensibly safer. A considerable and expensive paraphernalia of devices became obligatory in new cars. These zealous patrons of the public furthermore insisted that defective products be corrected, and that damage arising in spite of the most conscientious efforts of the manufacturer should be his financial responsibility. Similar arrows were soon launched at a score of non- vehicular industries.

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