People start pollution; people can stop it. And to make sure that people know they can stop it, the Environmental Protection Agency has been making that point through myriad radio and television spots, magazine ads, posters, and pamphlets, most of them banal, others ingenious and even moving.
To those who fear governmental indoctrination, the EPA’s ads, however clever, are deplorable. It is a tribute to the intellectual independence and rugged individualism of young Americans that, though their school halls and dormitories are adorned with antipollution posters, there is no evidence of the slightest alteration in their environmental conduct. Because school property and other areas frequented by the young have not lately been observably cleaner, we may assume that the rising American yeomanry is still inner-directed and resistant to mind control.
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