Giving the Consumer the What-For

On March 22, 1962 President Kennedy made good on one of his 1960 campaign promises. He sent a special message to Congress outlining the plight of the consumer and two months later he appointed a twelve-member Consumers’ Advisory Council (CAC) to carry through on his program. At long last the Forgotten Man, the consumer—unorganized and unrepresented in collective bargaining and in government councils—was to be assured a voice in Washington.

But before the consumer leaps into the air clicking his heels in joy, he should take a good, hard look at what the new “consumer orientation” of the Administration entails.

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William H. Peterson

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John F. Kennedy

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On March 22, 1962 President Kennedy made good on one of his 1960 campaign promises. He sent a special message to Congress outlining the plight of the consumer and two months later he appointed a twelve-member Consumers’ Advisory Council (CAC) to carry through on his program. At long last the Forgotten Man, the consumer—unorganized and unrepresented in collective bargaining and in government councils—was to be assured a voice in Washington.

But before the consumer leaps into the air clicking his heels in joy, he should take a good, hard look at what the new “consumer orientation” of the Administration entails.