Right Books

■ Paul Zane Pilzer wants people to look at wealth in an entirely new way. Business is no longer a zero-sum game, he says, it’s a world of unlimited resources, of unlimited wealth. One person’s benefit is no longer another’s loss.

In Unlimited Wealth: The Theory and Practice of Economic Alchemy (Crown, 226 pp., $19.95), Mr. Pilzer explains how today’s billionaires will not earn their bucks by making an existing product cheaper and more easily available—as Henry Ford did with the automobile. Rather they’ll create their wealth by producing goods and services that did not exist at the time of their birth—e.g., Sam Walton with automated distribution, Ross Perot with data processing, Steve Jobs with personal computers.

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■ Paul Zane Pilzer wants people to look at wealth in an entirely new way. Business is no longer a zero-sum game, he says, it’s a world of unlimited resources, of unlimited wealth. One person’s benefit is no longer another’s loss.

In Unlimited Wealth: The Theory and Practice of Economic Alchemy (Crown, 226 pp., $19.95), Mr. Pilzer explains how today’s billionaires will not earn their bucks by making an existing product cheaper and more easily available—as Henry Ford did with the automobile. Rather they’ll create their wealth by producing goods and services that did not exist at the time of their birth—e.g., Sam Walton with automated distribution, Ross Perot with data processing, Steve Jobs with personal computers.