Time Marches on Haynsworth

ONCE UPON A TIME, to put it charitably, the deception was brazen but it had style. There was, for example, the famous cover story in the Fifties which made statements running directly counter to the material in the magazine’s own research files and in the memoranda of its chief Washington correspondent. But Time laughed arrogantly when the hoax was discovered, telling protesting readers that it was all a matter of “opinion.”

Those were the good old days for Time. But the magazine has grown shabby with the passing of the years, and nervous as the competition begins to nip at its heels. It is no longer the dream of aspiring newspapermen and college sophomores to work in that Matterhorn of glass, steel and gimcrack in Rockefeller Center. The pay is no longer that good, and the real sharp practitioners of journalistic legerdemain have gone elsewhere. But Time still has its moments of greatness—and this may bring back the advertising revenue that has been slipping away to Newsweek and to television.

RT

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Ralph de Toledano

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ONCE UPON A TIME, to put it charitably, the deception was brazen but it had style. There was, for example, the famous cover story in the Fifties which made statements running directly counter to the material in the magazine’s own research files and in the memoranda of its chief Washington correspondent. But Time laughed arrogantly when the hoax was discovered, telling protesting readers that it was all a matter of “opinion.”

Those were the good old days for Time. But the magazine has grown shabby with the passing of the years, and nervous as the competition begins to nip at its heels. It is no longer the dream of aspiring newspapermen and college sophomores to work in that Matterhorn of glass, steel and gimcrack in Rockefeller Center. The pay is no longer that good, and the real sharp practitioners of journalistic legerdemain have gone elsewhere. But Time still has its moments of greatness—and this may bring back the advertising revenue that has been slipping away to Newsweek and to television.