70 Year Magazine Archive

He-e-e-ere’s Mikhail!

by S. L. Varnado

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HE-E-E-ERE’S MIKHAIL!

Since his interview in the September 12 issue of Time, Soviet leader Mikhail Gorbachev has received a publicity barrage of the sort that press agents, prima donnas, and politicians dream about. All over the world, from Kansas to Katmandu, the media are raving about his “urbane manner,” “flashing smile,” and “biting humor,” leading one American official to complain that Gorbachev is getting more exposure than Brooke Shields. The effect of this sort of hype is unpredictable. Beneath every human psyche (even an official Communist psyche) lies a vein of ham . . .

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