The Real Deal

Let me tell you a story about a French fry.

Years ago, in a bid to snatch market share from the McDonald’s Corporation, their bitter rival Burger King zeroed in on the key battleground. It was all in the Fry-o-lator. People, according to Burger King’s extensive market research, preferred the McDonald’s fry to any other, and furthermore, they made their fast-food choices based entirely on that. It wasn’t, as the Burger Kings had deluded themselves for years, a Whopper-vs.-Big Mac situation at all. It was fry against fry.

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Rob Long

Rob Long is a writer and producer and a co-founder of Ricochet.

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Let me tell you a story about a French fry.

Years ago, in a bid to snatch market share from the McDonald’s Corporation, their bitter rival Burger King zeroed in on the key battleground. It was all in the Fry-o-lator. People, according to Burger King’s extensive market research, preferred the McDonald’s fry to any other, and furthermore, they made their fast-food choices based entirely on that. It wasn’t, as the Burger Kings had deluded themselves for years, a Whopper-vs.-Big Mac situation at all. It was fry against fry.