70 Year Magazine Archive

What the Swifties Wrought

by John J. Miller

The power of an ad campaign

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For Republican ad-man Rick Reed, the inaugural press conference of the Swift Boat Veterans for Truth was less a professional opportunity than a chance to catch up with kin. His uncle, Adrian Lonsdale, had been one of John Kerry’s superior officers in Vietnam. The retired Coast Guard captain and more than a dozen other veterans were gathering in public for the first time to challenge various claims Kerry had made about his four-month tour of duty.

“I thought those guys had a great story that needed to get out,” says Reed. He returned to his office that afternoon, sent out a few e-mails describing what the Swifties had charged, and then waited for the barrage of media interest.

John J. Miller

About the Author

John J. Miller

John J. Miller, a former national correspondent for National Review, is the director of the Dow Journalism Program at Hillsdale College. He is the author of A Gift of Freedom: How the John M. Olin Foundation Changed America.

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