American Testosterone

IF you really want to know what’s happening, go get another cup of coffee when the news comes on and get back in time for the commercials. They’ve always been revealing, but Hummer’s “Restore Your Manhood” spot is a 30second State of the Union.

In case you were bitten recently by the tsetse fly, it goes like this: Two young men are in a grocery checkout. The first is buying tofu, organic veggies, and skim milk. Directly behind him in the line is the second young man, whose basket is full of beef ribs, potato chips, and pizza. The sight of all that macho fare makes the first young man cringe in shame and sends him straight to the GM dealership where he buys a Hummer on the spot. As he’s driving away in it, smiling proudly, the message “Restore Your Manhood” flashes on the screen.

About the Author

Florence King

Florence King was a contributing editor of National Review.

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IF you really want to know what’s happening, go get another cup of coffee when the news comes on and get back in time for the commercials. They’ve always been revealing, but Hummer’s “Restore Your Manhood” spot is a 30second State of the Union.

In case you were bitten recently by the tsetse fly, it goes like this: Two young men are in a grocery checkout. The first is buying tofu, organic veggies, and skim milk. Directly behind him in the line is the second young man, whose basket is full of beef ribs, potato chips, and pizza. The sight of all that macho fare makes the first young man cringe in shame and sends him straight to the GM dealership where he buys a Hummer on the spot. As he’s driving away in it, smiling proudly, the message “Restore Your Manhood” flashes on the screen.