The media hype went on for a week: A “broad coalition” of marchers was coming to Washington for the purpose of “commemorating” the 1963 march led by Martin Luther King Jr. The “broad coalition” was also called a “diverse coalition” and a “vibrant coalition.” Its organizers styled themselves a New Coalition for Conscience. Their theme was Jobs, Peace, Freedom.
Conscience, jobs, peace, freedom: Who could object? The CBS Evening News did a three-part series on “The Dream Today”; ABC and NBC made lesser efforts. All of them presented the march as a rather unexceptionable and apolitical reminder of the 1963 march and as a homage to Dr. King.




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