Telegraph:

Britain’s first commercial for abortion services can remain on our screens despite thousands of complaints, the advertising watchdog has ruled.
Marie Stopes, the charity, drew 1,054 complaints from the public, GPs, counsellors and MPs objecting that its “Are you late?” campaign was misleading, offensive and harmful.
The Society for the Protection of Unborn Children also arranged for another 3,296 postcards to be sent to the Advertising Standards Authority opposing the ad. But the watchdog rejected claims that the campaign promoted abortion and felt it did not break its code of conduct and was justified in offering advice on unplanned pregnancies. The ad for advice about an unplanned pregnancy ran for four weeks in May and June. It asked “Are you late?”, in reference to a woman who has missed her period, and directed those facing an unplanned pregnancy to Marie Stopes International’s 24-hour helpline. Viewers complained that it was offensive because it promoted abortion, offended their religious beliefs, did not take into account the views of fathers, was sexist for implying that pregnancy was solely a woman’s responsibility and equated decisions about the procedure to choices about consumer goods.