Pope Benedict XVI today said the media were too often used irresponsibly to spread โviolence and vulgarityโ and impose โdistorted modelsโ of social and family life. He urged the worldโs communicators instead to adopt what he called โinfo-ethicsโ. In a message for the Roman Catholic Churchโs World Communications Day, Pope Benedict said the media often sought to create reality rather than report it, with agendas dictated by โthe dominant interestsโ of the day. โThis is what happens when communication is used for ideological purposes or for the aggressive advertising of consumer products. When communication loses its ethical underpinning and eludes societyโs control, it ends up no longer taking into account the centrality and inviolable dignity of the human personโ he said. He added โFor this reason it is essential that social communications should assiduously defend the person and fully respect human dignity. Many people now think there is a need, in this sphere, for โinfo-ethicsโ, just as we have bioethics in the field of medicine and in scientific research linked to life.โ He said the media โin order to attract listeners and increase the size of audiences, do not hesitate at times to have recourse to vulgarity and violence and overstep the markโ. He praised new media such as the internet, which were โchanging the very face of communicationsโ, but said they were often misused. A new โinfo-ethicsโ would help to prevent the media from becoming โspokesmen for economic materialism and ethical relativism, the true scourges of our timeโ, and from being โexploited for indiscriminate self-promotion or ending up in the hands of those who use them to manipulate consciences.โ
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